Interactive Marketing
Convergence Marketing
This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer.
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Real Time: Preparing for the Age of the Never Satisfied Customer (Unabridged)
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(Audible.com)
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Intuit does it with your personal finances. FedEx does it with your parcels. McKesson does it with...
Creative Strategy in Direct & Interactive Marketing (Paperback)
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Retail: $49.95 (32% off!)
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Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Key Marketing Skills 2
Fully interactive, this toolkit contains numerous case studies and a CD-ROM that allows students to formulate an action plan for any organization that requires marketing.