Interactive Marketing
Interactive Services Marketing
Retail: $135.50 (50% off!)
(Textbooks)
The book, "Interactive Services Marketing", by Raymond Fisk, Stephen J. Grove and Joby John (Edition: 2ND 04).
Interactive Services Marketing
Retail: $135 (40% off!)
(Textbooks)
The book, "Interactive Services Marketing", by Raymond P. Fisk, Stephen J. Grove and Joby John (Edition: 3RD 08).
Contemporary Marketing, Interactive
Retail: $73 (50% off!)
(Textbooks)
The book, "Contemporary Marketing, Interactive", by Louis E. Boone and David L. Kurtz (Edition: 11TH 05).
Convergence Marketing
This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer.
Marketing Plans
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.
Inside-Out Marketing
An internal marketing strategy (IMS) is an effort to overcome resistance to change from within an organization and to align, motivate and integrate employees towards the effective implementation of corporate and functional strategies.